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About Us


Antigua Tours & Hotel Sor Juana

Julio Aceituno Bell

From 1998 to…‘I think that I have always loved the mysterious, different, expressive world that is beauty…

Julio was born in Antigua Guatemala, and is the direct product of the tourism in Guatemala. His father is Guatemalan and his mother is from the United States. He has lived in Guatemala City, the United States and Italy.


He studied Psychology and Hospitality at City College in San Francisco, and graduated as an Executive Chef in Culinary Arts at California Culinary Academy. He has worked in the family business at Antigua Tours since 1998 and was the owner of Hotel Casa Concepcion from 2008 since 2012.


Julio has been the designer and creator of Hotel Sor Juana since 2012. He worked at Paula Le Educ in the food and beverage area, and was the link between the kitchen and decoration team assisting the Master of decoration, Stanlees Gatti, where he learned to achieve high levels of standards required from clients.


During this period, he had the honor of collaborating on events for: King Juan Carlos de España, Robin Williams, George Lucas, Arnold Schwarzenegger as Governor, Bono from U2, Kate Moss, and the Getty family from California.


Companies included in his portfolio are: Tiffany & CO, Prada, Hermes, William Sonoma, and Gap Inc. His events have also been featured in magazines such as: Martha Stewart, Style Me Pretty, People, Uk brides, and Modern Bride China.


Julio has been a member of many associations including:


  • The Board of Directors of Cámara de Turismo de Sacatepéquez FILIAL (2008)
  • Active member and Founder of the Asociación Destino Guatemala (since 2010)
  • Founding member and the former President of Gremial de Bodas y Destino Luna de Miel in Guatemala from (2014 – 2017)
  • A member of marketing at Segmento de Bodas del Inguat (since 2014)


Julio has helped to develop the Destination Wedding industry in Guatemala since 2009.


We’re passionate about our intentions and endeavors… at home and work. You’ll find our hearts right on our sleeves.


We’re all on the same WW rocket to success, thus we enjoy collaborating, challenging, & supporting each other on this journey.


We celebrate the uniqueness in others, bond over common values and seek to learn from our differences.


We’re in the business of celebration and joy so it starts with our team.


We are open and transparent with our ideas, goals, and actions. We seek to convey our thoughts in a genuine and succinct way to teach or learn.


We strive for an environment that nurtures creativity by providing thinking time & space, resources, and moral support to actualize great ideas.

Let us help you build
your dream Wedding in Antigua